
The Brand, Influencer's Post and a Question of Disclosure
Millionsworth Public Relations examines the copyright dispute involving Kenyan influencer Foi Wambui, OPPO and musician Mutoriah over the alleged unauthorised use of the song Beta in an OPPO Reno 12 5G advertisement. The article uses the case to explore a broader issue in influencer marketing: whether brands have properly managed disclosure, creative permissions, approval responsibilities and agency oversight before publishing content through a creator’s channels. It argues that influencer management is not limited to audience reach and campaign performance. Brands must also understand the contractual and reputational responsibilities behind the content they commission, including third party music, images, claims, adaptations and paid distribution. The article is relevant to organisations, agencies and creators managing influencer campaigns across Africa.



