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218 stories · page 1 of 14

The Brand, Influencer's Post and a Question of Disclosure

Millionsworth Public Relations examines the copyright dispute involving Kenyan influencer Foi Wambui, OPPO and musician Mutoriah over the alleged unauthorised use of the song Beta in an OPPO Reno 12 5G advertisement. The article uses the case to explore a broader issue in influencer marketing: whether brands have properly managed disclosure, creative permissions, approval responsibilities and agency oversight before publishing content through a creator’s channels. It argues that influencer management is not limited to audience reach and campaign performance. Brands must also understand the contractual and reputational responsibilities behind the content they commission, including third party music, images, claims, adaptations and paid distribution. The article is relevant to organisations, agencies and creators managing influencer campaigns across Africa.

Reality Tv Stars and Entrepreneurs Samantha and Theressa Malinga Launch Their Podcast “you Nuevo Know”

South African entrepreneurs, television personalities and sisters Samantha and Theressa Malinga are stepping into a new chapter with the launch of You Nuevo Know, their first podcast. Known to audiences from MTV Base’s Have Faith, the sisters have built their careers side by side, evolving from dancers to university graduates, entrepreneurs and public figures. They are now bringing that shared history, their individual experiences and their natural sister dynamic to a new platform designed for open, relatable and meaningful conversations.

Global Campaigns in Africa: Localisation, Reputation and the Need for an African Reason

It is 12:36 in Kampala and somewhere inside Course View Towers, an international campaign has just been approved for Uganda. The strategy is finished, the purpose has been agreed, the creative platform is locked and the only remaining question is how to “localise” it. The local media landscape will be mapped, Ugandan creators will be considered, Kampala locations may appear in the visual treatment and somebody will carefully adjust the language so that a campaign conceived thousands of kilometres away feels sufficiently familiar when it reaches its intended audience. By the end of the process, the campaign may have acquired almost everything required to look Ugandan. What nobody may have established is why Uganda needs it.

Sports Viral

The Flyover, the Sponsor and a Pr Moment Worth Studying

Airlink flew over a Springbok match and captured enormous public attention. FlySafair, the longstanding Springbok sponsor, responded by reminding audiences of its nine year relationship with the team. Neither action is the real story. For communications professionals, the more interesting question is whether a competitor’s spectacular moment presented the sponsor with an even bigger PR opportunity.

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