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Why the Fourie Got a Family Press Office, Even if You’ve Never Heard of Them

The Fourie are not celebrities. Nobody is following them around Sandton hoping for photographs, there is no reality television programme carrying their surname and, if everything goes according to plan, you may never read about them in tomorrow’s newspaper. They are simply a successful private family with a family business, several investments, properties, children studying abroad, philanthropic interests and enough accumulated wealth to make privacy increasingly valuable.

Finance Viral

Cfi South Africa Appoints François Du Plessis as Chief Executive Officer

CFI Financial Group has appointed Francois du Plessis as Chief Executive Officer of CFI South Africa, strengthening the Group’s local leadership and reinforcing its long-term commitment to the South African market. Du Plessis brings extensive online trading industry experience across business development, commercial strategy, partnerships and regional growth. In his new role, he will lead CFI’s South African strategy and operations, with a focus on strengthening its local market position, expanding strategic partnerships, enhancing the client experience and driving sustainable growth

Latest

Global Campaigns in Africa: Localisation, Reputation and the Need for an African Reason

It is 12:36 in Kampala and somewhere inside Course View Towers, an international campaign has just been approved for Uganda. The strategy is finished, the purpose has been agreed, the creative platform is locked and the only remaining question is how to “localise” it. The local media landscape will be mapped, Ugandan creators will be considered, Kampala locations may appear in the visual treatment and somebody will carefully adjust the language so that a campaign conceived thousands of kilometres away feels sufficiently familiar when it reaches its intended audience. By the end of the process, the campaign may have acquired almost everything required to look Ugandan. What nobody may have established is why Uganda needs it.

The Flyover, the Sponsor and a Pr Moment Worth Studying

Airlink flew over a Springbok match and captured enormous public attention. FlySafair, the longstanding Springbok sponsor, responded by reminding audiences of its nine year relationship with the team. Neither action is the real story. For communications professionals, the more interesting question is whether a competitor’s spectacular moment presented the sponsor with an even bigger PR opportunity.

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