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Viral news on MetrosPress: the most-read and most-shared South African press releases and industry stories right now.

Rolex Champions an Initiative Aimed at the Source, Not Just the Clicks

MillionsWorth Public Relations examines how Rolex’s support of Steve Boyes and the Great Spine of Africa expeditions demonstrates the potential of impact-led corporate social investment in Africa. Through the Rolex Perpetual Planet Initiative, the project combines conservation, scientific research, water security, community participation and international environmental protection around major African river systems.

When Did Farming Become a Technology Business?

Agriculture in Africa has transformed into a multi-billion-dollar commercial ecosystem where food production, veterinary biotechnology, climate intelligence, and data analytics intersect. As multinational agritech firms and regional agribusinesses navigate this convergence, technical innovation alone is no longer enough to secure adoption. From bridging high-tech solutions with offline smallholder realities to managing complex data governance (POPIA, NDPA, Kenya DPA) and cross-border biosecurity risks under AfCFTA, commercial success depends on building stakeholder trust across regulators, farmers, veterinarians, and investors.