NJIN Agency teams up with The Parlotones in pursuit of Dragonflies and Astronauts.
In the months leading up to their launch towards the end of September, NJIN Agency strategically targeted and partnered with South African brands complementary to its own thinking and philosophy.
Iconic South African rock band, The Parlotones, is one of the agency’s new signings.
“This year the Parlotones are celebrating two decades of doing things differently and making their own way in the South African music industry,” says NJIN Head of Agency, Brandon Faber. “We identify with that spirit and, of course – it’s damn cool to work with people that appreciate the value of production and the power of brand, while remaining in tune with the greatest asset of them all, the paying fan.”
Dragonflies and Astronauts
“We’ve been looking for a partner that shares our passions and desire for a little theatre in everything we do,” says Kahn Morbee, The Parlotones co-founder and lead-singer. “In NJIN Agency we found a group of people with just the right mix of skills, experience and crazy to help move our brand forward.”
The Parlotones Digital Takeover (as NJIN refers to it) includes a mix of traditional, new media and creative services – stretching through to exciting future campaigns featuring Augmented and Virtual Reality.
“It’s our hope and our goal to work with NJIN to create amazing experiences for our fans,” says Morbee. “It’s a great asset to have these guys help introduce new technologies and opportunities to our world.”
Local is (Beautiful and Magical)
NJIN Agency and The Parlotones are working on several new projects that, also, include collaboration with other iconic South African brands.
“We love working with great local companies that are looking to be ‘Proudly South African’ through actions, not simply just labels or associations,” says Faber. “This partnership with The Parlotones provides us with an opportunity to do what we love and create amazing work . . . the fact that the boys come from our side of town (Roodepoort, Johannesburg) is just an added bonus!”