NJIN Agency launches in JHB and Cape Town, promising a “NO BS” approach to marketing.
NJIN Agency opens its doors in Johannesburg and Cape Town, offering through the line capabilities with digital, data, strategy and technology at its core.
“The marketing industry as a whole has a problem, it’s a ‘BS’ problem,” says Head of Agency, Brandon Faber. “Companies are tired of agencies making (often unrealistic) promises and the inevitable mismatched counter-performance.
With NJIN we are looking to create an agency that simply does what it says – at a fair rate, in an open, honest and transparent fashion.”
“Driven specialists. Proven Expertise. No BS.”
The NJIN Agency management team spent a year analysing shortcomings in traditional agency models, drawing from individual experience, seasoned consultants and open discussions with partners (and key clients) to craft a simple, yet challenging, brand promise.
“We are well aware that, in time, our thinking may prove naïve or overly optimistic but we believe this is the right path for our clients, our shareholders and our teams,” says Faber. “We’ve recruited smartly to answer market requirements for creative, data, technology and strategy to reside in one ecosystem . . . the trick, of course, is to ensure these enhanced capabilities deliver value to all our stakeholders.”
Listen. Think. Deliver
NJIN Agency has a deep understanding of how tough it is for marketers to get the budgets (and buy-in) they need to get their companies moving in the right direction. More than most, the agency’s management team consists of people that have spent much of their time “client side” and are they well aware of the pressures on marketing to show real, tangible, returns.
“We are dealing with people’s careers here – way beyond just ‘running campaigns’,” says NJIN Agency MD, Dennis Armstrong. “Our focus is on the creation of amazing user experiences that yield solid campaign or project results.
We are working hard to deliver an efficient and agile service to our clients and, certainly, with NJIN we believe we’ve made great progress in creating an environment that makes that delivery possible.”
Accountable, Flexible and Personable.
“Our approach is sensible and pragmatic,” says Faber. “We are not here to ‘sell’ a stack of products but to recommend the best (fit-for-purpose) digital, marketing and technology solutions.
So far, it seems – that approach is being well received.