LOCAL ROMCOM – CALLS ON SOUTH AFRICANS TO FLOOD CINEMAS AND SUPPORT LOCAL FILMS
2016 is set to be a significant year for local film production in South Africa if the first quarter is anything to go by, says Proudly South African (Proudly SA). The organization has thrown its weight behind the National Film and Video Foundation (NFVF) in an effort to galvanize support for the local film industry and local talent.
“Happiness Is a Four Letter Word” took the nation by storm earlier this year and far exceeded ticket sale expectations. The film is currently being showcased at the 69th Cannes Film festival in the French Riviera, at the NFVF’s own pavilion.
“Proudly SA is committed to creating awareness around the richness of world-class talent within our local film industry. As such, we fully support all efforts to showcase South African storytelling on the big screen while we also acknowledge and celebrate our local stars,” said the CEO of Proudly South African, Adv. Leslie Sedibe.
“Storytelling is the common thread which transcends culture, race and age. It’s an art form through which we can see how different people share the same life experiences, hopes, dreams and fears. South Africans have remarkable stories to tell and as such, local film also has the potential to play a significant role in nation building,” he added.
Proudly SA is also supporting the latest local film release, Mrs. Right Guy, which premieres at the Ster Kinekor movie theatre at The Zone in Rosebank, Johannesburg, on Thursday evening, 19 May 2016.
Members of the public can attend the premier of the film. Tickets can be purchased online atwww.sterkinekor.com