Local award-wining documentary goes global
The award-winning film, Doc-U-Mentally, is about to go global thanks to the ongoing support and funding from SA health firm, Pharma Dynamics and a partnership with an international film distribution company, called Journeyman Films.
From today (Monday, 19 February) the locally-made documentary, which highlights the extreme pressures junior doctors face in South Africa, will be accessible via Amazon, iTunes and Google Play.
Nicole Jennings, spokesperson for Pharma Dynamics who has backed the film from the outset says the beauty of the partnership has allowed us to tap into Journeyman’s expertise to help get the film onto global video-on-demand (VOD) platforms, which are accessed by millions of internet users every day. “They also deal with an extensive network of television broadcasters from around the world, which opens the door to new audiences and opportunities.
“We believed in the message of the film from the word go and knew if would serve as a strong catalyst for change by giving viewers a glimpse of the kind of trauma and mayhem medical interns are exposed to in SA. Having the film available on international platforms such as Amazon and the like, will also help give a voice to doctors in other countries that face similar challenges,” she says.
Journeyman Films has a stringent selection criterion and only signs up provocative, profound and original factual content, working with only the top players in the industry.
Francois Wahl, director and producer of Doc-U-Mentally cites Journeyman Films as one of the leading independent suppliers of award-winning films and documentaries to the global broadcast, digital and educational markets.
“Not many local films get picked up by an international agent such as Journeyman Films, so it’s a really big deal to have been selected by them. I’m excited to see how people from various countries react to the film and am sure they would be curious to know what medical life is like for an intern working in South Africa,” says Wahl.
In order to make it more descriptive and boost international appeal, Doc-U-Mentally has been rebranded as “Township ER” (see film poster below).
Viewers interested in watching the film can do so by either buying or renting it at the following cost:
- Amazon: buy $9.99 / R170 or rent $2.99 / R35 (dependent on exchange rate)
- iTunes: buy $9.99 / R170 or rent rent $4.99 / R58 (dependent on exchange rate)
- Google Play: $9.99 / R170 rent $4.99 / R58 (dependent on exchange rate)